By Deborah Cadbury
that includes a forged of savvy marketers, remarkable eccentrics, and innovative visionaries, Chocolate Wars is a scrumptious background of the fierce, 150-year enterprise contention for one of many world's so much coveted markets.
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Extra info for Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers
A letter survives from Richard, urging Clark not to give up on London and its suburbs:We do particularly wish this well worked, as we believe it will ultimately repay both us and thyself to do so, and thou may depend if thou dost thoroughly work it, we will see nothing is lost to thee whether with or with out success. . [Richard’s italics] It is important for us both to pull together for we have so much to do to conquer reserve and prejudice, and thou may be assured we will do our part in this in the way of improvements in style and quality of our goods.
This book is a modest challenge to Rosenfeld and to Kraft. If her words are to be taken as anything more than platitudes, and if Kraft is truly to respect the values of Cadbury, it must understand its particular traditions and history. The story of Cadbury, in a way, is the story of a different kind of capitalism. Irene Rosenfeld suggested that “the companies have very similar values. ” To be sure, Kraft was an inventive entrepreneur who, like Cadbury, began in a modest way. But as this book shows, the outcomes for the two firms are very different.
To the remaining employees who now had reason to fear for their jobs, “Mr. Richard” appeared jovial, relaxed, and “always smiling,” while “Mr. ” His unremitting self-discipline and his ability to focus every aspect of his life on one goal became legendary. ” And what George and Richard decided to do next would become the stuff of family legend. Richard and George Cadbury were the third generation of Cadbury tradesmen in Birmingham. It was their grandfather, Richard Tapper Cadbury, who had been instrumental in breaking centuries of long association with the West Country and leading the family in a new direction as shopkeepers in the town.