By Michael S. Ball, Gregory W H Smith
This quantity offers a uncomplicated framework for utilizing visible information - particularly nonetheless images - as a device for social research. The authors ensure the significance of theoretical assumptions in examining those info and supply suggestion on the right way to use pictures in cognitive, symbolist and structuralist examine. The publication is richly illustrated with examples starting from local American mask to body spray ads.
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Additional resources for Analyzing Visual Data
In these ways, the researchers attempted to guard against the entry of atypical data into their research design. 6. COUNTING THE FREQUENCIES OF THE CATEGORIES A count must be made of how often the categories appear in the content under investigation. The information thus obtained can be readily presented in tables or graphs, the practice adopted in the studies we reviewed: Richardson and Kroeber, for example, present 11 graphs and 29 tables to document shifts in the dimensions of women's dress.
42 Levi-Strauss commenced his book in a characteristically ebullient manner, evoking the magic these mask styles held for him. He noted his admiration for their aesthetic properties even as he indicated the analytical problem they posed: Looking at these masks, I was ceaselessly asking myself the same questions. Why this unusual shape, so ill-adapted to their function? Of course I was seeing them incomplete because in the old days they were topped by a crown of swan or golden eagle feathers ...
COUNTING THE FREQUENCIES OF THE CATEGORIES A count must be made of how often the categories appear in the content under investigation. The information thus obtained can be readily presented in tables or graphs, the practice adopted in the studies we reviewed: Richardson and Kroeber, for example, present 11 graphs and 29 tables to document shifts in the dimensions of women's dress. It is noteworthy that tables and graphs are the only visual data to figure in both research reports. The provision of examples of the data is deemed superfluous to the aims of content analysis; what is relevant is the tabular and graphical representation of the findings of the research.